Overview

The public relations specialist plays a crucial role in crafting compelling human-interest stories, specializing in copywriting and editing for agency communications. This position supports public relations, marketing and advertising efforts, all while promoting the mission, vision, and values of Heritage Christian Services.

Pay rate for this position: $25.73 / hr - $26.57 / hr

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above range represents the organization's good faith and reasonable estimate of the range of possible compensation at the time of posting

Responsibilities

• Identifies and develops human-interest stories that align with the company's mission, vision and values.

• Writes and edits content for agency communications including the annual report, newsletters, brochures, websites, social media, and public relations materials such as media releases, essays and urgent communications. Also writes for direct mail and email campaigns, radio scripts, advertising copy and messaging platforms.

• Builds and strengthens the agency’s relationships with journalists and media personalities.

• Organizes public relations events for media coverage, including news conferences, reporter visits, and community activities.

• Ensures content is accurate and adheres to the agency’s brand and style guidelines, including AP Style.

• Contributes to and monitors social media.

• Supports agency-wide marketing and communications work.

• Assists with administrative tasks, event support, and other duties as assigned.

  70% Writing, editing, interviewing, research and fact-checking

  30% Other PR/media responsibilities and duties as assigned

Qualifications

• Associates degree in communications or related degree required; bachelor’s degree preferred

• Five or more years of experience in PR, journalism or a related field preferred (published works a plus)

• Exemplary skills in research, interviewing, writing/storytelling and editing

• A valid driver’s license that follows Heritage Christian’s motor vehicle record standards plus reliable transportation to and from work

  Our Commitment to Equity and Justice

  We believe that people are entitled to dignity, respect, equity and justice. We champion a society that removes barriers. We reject racism and discrimination of any kind. We protest systemic and political inequities that marginalize people, recognizing that there is a history of structural racism in the United States. We will continue to learn and change to achieve justice. We know that strength comes from unity.

Job LocationsUS-NY-Rochester and surrounding areas

Job ID 2025-10297

Category Administrative