Job Information
Robert Half Senior Marketing Manager in Orefield, Pennsylvania
Description
We are looking for a senior level Marketing Manager to join our client in the Food & Food Processing, Real Estate, and Consumer Services industries, located in Orefield, Pennsylvania. In this role, you will be responsible for overseeing all marketing strategies and their implementation, developing marketing materials, and maintaining the company's digital presence across various platforms.
Responsibilities:
Oversee and develop all marketing strategies and ensure their effective implementation
Create, develop, and maintain all marketing materials including sell sheets, presentations, brochures, and point of purchase displays
Implement regional target markets through customer polls, analysis, and direct customer contact
Oversee and execute all advertising placements such as billboards and magazine ads
Coordinate tradeshows, meetings, and promotional events
Maintain company websites and manage social media outlets including Twitter, LinkedIn, and Facebook
Utilize CRM and database tools to track and analyze marketing efforts
Develop and execute social media campaigns to increase brand awareness
Plan and manage marketing campaigns, utilizing tools such as Google Analytics to assess their success
Design digital and print materials for advertising and promotional efforts
Requirements
Qualifications:
Demonstrable experience in a similar role within the Food & Food Processing, Real Estate, or Consumer Products industries
Proficiency in CRM and Database management
Familiarity with Facebook Insights, Google Analytics, and other social media analytical tools
Proven track record of creating effective advertisements and enhancing brand awareness
Experience in campaign planning and execution
Strong design and digital skills
Ability to develop and implement marketing strategies
Experience in managing marketing campaigns across various platforms
Skills in creating brochures and advertising placements
Experience with billboards, tradeshows, and other offline marketing strategies
Knowledgeable in social media advertising, campaigns, content creation, and strategy development
Strong leadership skills with the ability to motivate and lead a team
Excellent communication and presentation skills
Ability to analyze market trends and apply insights to marketing strategies
Bachelor's degree in Marketing or related field required; Master's degree preferred
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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