Responsible for Identifying and qualifying potential clients and partners; generating new leads by implementing effective marketing campaigns and conducting personal outreach through various channels such as phone, email, social media, and events; conducting market analysis and competitive intelligence to gain insights into market trends, customer needs, andcompetitive landscape; following up on incoming leads, including website submissions, incoming emails, and phone calls, to nurture potential business opportunities; and supporting BioCentriq business development and marketing teams as needed.