The Estee Lauder Companies Director, Ecommerce Marketing, MAC Cosmetics North America in New York

Director, Ecommerce Marketing, MAC Cosmetics North America

Brand: MAC

Description

Director, Ecommerce Marketing, MAC Cosmetics North America

Who We Are

Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us?

With headquarters in the heart of Silicon Alley in Manhattan’s Flatiron District, we connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. ELC Online is a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and ecomm renegades who are shaping the future of beauty.

What We Offer

  • Free Product Allowance & Employee Discounts (on ELC products and also at gyms, retailers, restaurants, more)

  • Tuition Reimbursement & Student Loan Contributions

  • Generous Parental Leave (20 weeks)

  • Flexible Summer Friday options

  • Benefits eligibility on day 1

  • Competitive 401k company match & a company-funded retirement growth account

MAC Cosmetics is looking for an experienced Director responsible for leading our online marketing team that supports MACcosmetics.com. The ideal candidate has industry and agency experience leading consumer facing campaigns from a holistic, 360 point of view. This candidate understands content creation, how to activate campaigns and manage projects. Additionally, this candidate needs to have a strong knowledge base of performance marketing (paid, social and search) and how it ladders up to the performance marketing strategy. The Director, Ecommerce Marketing will lead a team of two responsible for acquisition and retention marketing programs, and together the team will coordinate with cross-functional team members in technology, web production, creative, and ecommerce merchandising. Partnering with cross functional teams and agencies, the Director must focus on teamwork and strong communication between internal and external collaborators.

Responsibilities:

  • Leading content creation for ecommerce vehicles (email, paid search, site, etc)

  • Working closely with North America marketing and creative to ensure all content needs are in place and tracking on-time

  • Central point of contact in 360 meetings for digital content

  • Lead strategist on all performance marketing efforts working with the team to provide data and analysis of the success of each program, applying learnings to optimize future campaigns to drive customer conversion

  • Adopt and encourage a ‘test and learn’ environment on the team. Focus on improving campaign performance and driving conversion and sales.

  • Collaborate with internal creative and partners to develop, test, and execute new and engaging marketing concepts.

  • Responsible for the marketing budget, allocating spend towards business driving programs and ensuring a return on the brand’s investment. Utilizing a data-driven approach, report on ROI, scalability, etc.

  • Responsible for managing the Manager of Retention Marketing while developing and implementing all email, direct mail and partner programs. Develop and optimize cost effective ongoing database segmentation plans in order to maximize revenue and engagement while minimizing opt-outs and opt-downs.

  • Lead external teams/consultants on special projects related to gaining a deeper understanding of the database. Make recommendation based on results and implement programs.

  • Responsible for managing the Manager of Acquisition Marketing and the Manager of Email and Retention

  • Develop new acquisition programs to drive awareness, engagement, and new customers to mac.com

  • Forecast and deliver on volume, costs, and revenue targets for all acquisition programs.

Qualifications

  • BS/BA required

  • 8 years work experience in a marketing role or agency background

  • Omnichannel and DTC background required

  • High degree of comfort in highly creative and unstructured work environment

  • Capability to drive results in a highly matrixed organization with competing priorities

  • Proven track record of delivering in a fast-paced, deadline-driven environment

  • Strong interpersonal and communication skills

  • 5 years in team management

  • Team player

  • Detail oriented and ability to multi-task

  • Strong organizational skills

Job: Online / E-Commerce

Primary Location: Americas-US-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Job Number: 190526