Full Job DescriptionOur B2B data intelligence client is seeking a Senior Product Marketing Manager to join their team. This person will ensure a successful launch and effectively migrate and update existing customers to a new, innovative platform.This is a full-time, remote role, but you must be located on the East Coast (preferably near NYC).Key Responsibilities:Own and execute the GTM strategy for the new enterprise platform, ensuring alignment with marketing, sales, and client success teams.Drive internal alignment for a successful product introduction to the market.Utilize persona and buyer journey research to refine value propositions and tailor messaging by segment.Partner with a copywriter to craft compelling, differentiated messaging for enterprise buyers.Collaborate with agencies and internal teams to develop launch campaigns and high-impact marketing assets.Create and implement a strategic customer migration plan for seamless transitions from legacy products.Use interactive demos, videos, infographics, and data visualizations to simplify complex information and generate excitement.Work closely with client success teams to address concerns, manage objections, and ensure customer retention during migration.Gather and analyze customer feedback to refine and optimize migration experiences.Support the sales enablement team with positioning, battle cards, and tools for effective sales training.Provide competitive intelligence and buyer insights to enhance key messaging frameworks.Align sales enablement materials with the latest personas and buyer journey insights.Create impactful materials (e.g., demos, videos) in collaboration with designers and content teams for multi-channel deployment.Conduct market trend analyses and competitive positioning to keep the platform relevant and compelling.Use data-driven insights to refine messaging and improve campaign effectiveness.Requirements:6-8 years of experience in product marketing, ideally within B2B SaaS, enterprise software, or tech industries.Proven ability to lead GTM strategies for new product launches.Experience with customer migration and change management in a SaaS environment.Expertise in storytelling, positioning, and messaging for data-driven solutions.Proficiency in working with personas, buyer journeys, and competitive research.Strong track record in supporting sales enablement and training programs.Experience collaborating with agencies, designers, and video producers for impactful marketing materials.Familiarity with tools like Salesforce, Pardot, or analytics platforms.Preferred Certifications:Pragmatic Institute (Pragmatic Marketing Certified - PMC).Product Marketing Alliance (PMA) Certifications (must hold at least one of these).In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information.BenefitsLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:Email your resume in Word to:pamela.koenig@jobalert.creativecircle.comPlease do NOT change the email subject line in any way. You must keep the JobID: : PK3-1844137 -- in the email subject line for your application to be considered.*Pamela Koenig - Senior RecruiterFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This job was first posted by Creative Circle on 03/10/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.Creative Circle is an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved.

Minimum Salary: 110000 Maximum Salary: 160000 Salary Unit: Yearly