Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

The Paid Search Senior Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients’ business and applies their search understanding accordingly to help deliver against the clients’ needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations. 

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

Responsibilities

• Gather and analyze keyword research necessary to build a new campaign

• Responsible for gathering necessary data for plan development

• Group keywords into ad groups and develop relevant ad copy and extensions

• Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff

• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma

• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

• Primary party responsible for trafficking approved plan into search engines

• Monitor and maintain campaign budgets, pacing, and bid adjustments

• Proactively advocate for campaign adjustments based on performance trends

• Active monitoring and management of performance and competitive landscape

• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)

• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance

• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization

• Active participation in client status and reporting calls, including presentation of reporting

• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval

• Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team

• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms,

• Benchtools, Google Trends

• Mastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)

• Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions

• Develop strong working relationship with client teams and partner agencies

• Establish professional, productive rapport with sales representatives/media vendors

• Successful completion of training programs and requisite certifications

• Build paid search strategies across Bing, Oath, and Google

• Monitor and optimize paid search performance to meet business objectives

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent

• 2+ years of experience in paid search campaign development/management/optimization with the use of leading platforms including Google, Bing, Oath, etc.

• Strong analytical thinking and mathematical skills and an ability to manage data

• Experience with PPC and digital display advertising and traditional media elements

• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

• Strong organizational and communication skills

• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .

Compensation Range: $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/08/2025.

All your information will be kept confidential according to EEO guidelines.

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