Brand Product Portfolio Manager Location

US-PA-New Holland | US-IL-Oak Brook | US-WI-Racine ID 2024-25857

Category Marketing

Position Type Full-time

Overview

CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial's 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction. As the New Holland Construction Brand Product Portfolio Manager, you will be responsible to support, manage, and develop assigned products to improve their impact in the customer base. You'll own the product through the duration of its lifecycle and ensure maximum relevance of the product as measured by market share and profitability. The candidate will ideally be based in New Holland, PA, Oak Brook, IL, or Racine, WI.

Responsibilities

Establish marketing strategies including product direction, packaging, pricing, expense budgets, profit plans and future product development to lead a product or product category's life cycle Plan, implements and evaluates the strategy for positioning product to various distribution channels (i.e., dealers, customers, geographies, and end customer markets) Coordinate merchandising and commercial collaboration projects between the organization and distribution channels to increase demand for organization products and services Use market research, product analysis, and customer feedback to recognize opportunities for advancing the brand across a range of products and categories Develop portfolio to improve model-level profitability and maximum market efficacy for customers and in relation to competition Provide training, education, and technical assistance to the sales force and customers Ensure accurate system setup of each model and segment systemically to deliver a smooth dealer interface 

Qualifications

Bachelor's Degree or equivalent experience in relevant field and one year of proven experience. OR Associate's Degree plus three additional years of experience OR High School Diploma plus five additional years of experience 3 or more years of experience working within construction or agriculture equipment industry. Direct experience operating machinery Ability to travel at least 25% Practical/Applications knowledge of New Holland Construction products.

Company Benefits

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, disability, and life insurance.  Our industry leading 401k will support you in meeting your retirement objectives.  Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information! The annual salary for this role is $111,000 - $162,800 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

EEO

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional nformation here. If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com. Read about our company's commitment to pay transparency by clicking this link: pay transparency notice. Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

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CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement at https://www.dol.gov/agencies/ofccp/posters. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.