Senior Manager, CRM

• Location: Morristown, NJ

About the job

The Senior Manager, CRM will be responsible for providing best in-class strategic thinking for the Sanofi Consumer Healthcare US Brands to own the CRM program across the portfolio of brands helping to acquire new consumers and drive engagement and retention. This role is an exciting opportunity to drive digital transformation through development of a CRM program for the Consumer Healthcare division.

A key role of the Senior Manager, CRM is to evaluate the operations of the CRM practice and accelerate data strategy by owning End to End across Paid, Owned and Earned properties and implement always on communication activation and content calendar.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

• Partner with Brand, Media, Brand creative AORs, and CRM Agency teams in end-to-end orchestration of CRM campaigns across brands

• Co-develop with Brand and CRM Agency teams potential 0P/1P data programs to acquire new consumers and establish CRM programs and loyalty.

• Partner with Digital Analytics and CRM Agency resources to define KPIs and refine suggested test & learn agenda, 0P/1P KPIs, and performance targets to define campaign success and drive learning

• Lead internal and external partners to ensure proper acquisition of 0P/1P data campaign set-up and audit campaign setup to ensure engagement with consumers

• Drive ongoing optimization against key success CRM KPIs and learning agenda – Engagement and Content Evaluations

• Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign learnings to be leveraged across brands and categories

• Lead CRM Agency in the tracking and documentation of newsletter and messaging programs, active and in active rates, engagement and creative optimizations of content

About you

• Experience: 6+ years of experience working with CRM platforms in a consumer facing role, identifying opportunities, translating business objectives and data into actionable programs, and developing best practices and benchmarking.

• Soft and technical skills: Knowledge of Salesforce, excellent communication, consumer-first mindset, CRM marketing techniques, consumer acquisition and retention and understanding of business goals and marketing objectives.

• Education: Bachelor's degree.

• Language: English

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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