About Us: At Fit Franchise Brands, we operate a network of over 50 fitness facilities dedicated to helping our members achieve their health and wellness goals. We pride ourselves on creating a supportive and dynamic environment that meets people where they are in their fitness journey. Our mission is to provide top-tier fitness services, and we're looking for a Manager of Digital Marketing to join our team and help drive our growth.

Job Description: We are seeking a highly skilled and tactical Manager of Digital Marketing to oversee and manage the digital marketing efforts for our network of fitness facilities. This role requires a strong strategic mindset, hands-on experience in digital marketing, and the ability to manage budgets effectively. The ideal candidate will have direct relevant experience in digital lead generation for membership-driven businesses.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to drive lead generation and membership growth across all locations.

• Manage and allocate digital marketing budgets for all asigned locations, ensuring optimal ROI.

• Monitor, analyze, and report on the performance of digital marketing campaigns, making data-driven decisions to optimize results.

• Collaborate with the marketing team and other departments to ensure cohesive and aligned marketing efforts.

• Stay up-to-date with the latest digital marketing trends, tools, and best practices to continuously improve our strategies.

• Oversee the creation and management of digital marketing content, including social media, email marketing, PPC campaigns, and SEO efforts.

• Coordinate with external vendors and agencies as needed to support digital marketing initiatives.

Qualifications:

• Proven experience in driving lead generation through digital marketing.

• Strong tactical skills with hands-on experience managing digital marketing campaigns.

• Experience managing budgets and optimizing spend across multiple locations.

• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing software.

• Excellent analytical skills with the ability to interpret data and make informed decisions.

• Strong project management skills with the ability to handle multiple tasks and meet deadlines.

• Excellent communication and interpersonal skills.

What We Offer:

• Competitive salary commensurate with experience.

• 401k

• Health, Vision, Dental

• Opportunities for professional growth and development.

• A dynamic and supportive work environment.

• The chance to make a significant impact on the growth and success of our fitness facilities.

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