Full Job DescriptionVP, MarketingPosition OverviewOur client, a home goods company, is seeking a VP of Marketing to lead and elevate marketing initiatives across their brands. This role will develop and execute global strategies to drive brand awareness, engagement, and growth. The VP will oversee product and brand marketing across retail, e-commerce, social media, and media outlets, ensuring cohesive messaging and brand identity.This is a direct fulltime role and will be onsite in Mahwah, NJ.Key ResponsibilitiesCreate and implement data-driven marketing strategies for products, categories, and regions, aligned with brand growth goals.Oversee brand identity and product life cycles, using market research to guide innovation and messaging.Foster a collaborative, creative, and innovative marketing environment across teams.Monitor trends and competitive landscapes to identify growth opportunities.Conceptualize and execute campaigns to engage customers and drive loyalty.Lead digital efforts, leveraging social media, content marketing, and influencer partnerships.Oversee marketing concepts and ensure consistent, high-quality brand messaging across all channels.Collaborate with Sales to develop marketing initiatives that drive revenue and meet metrics.Tailor marketing strategies to diverse global markets for international expansion.Manage brand presence at trade shows and foster external partnerships.Qualifications10+ years of marketing experience, with 5+ years in leadership rolesProven success in developing and executing growth-oriented strategiesDeep knowledge of digital marketing and data analyticsConsumer goods/technology experience, ideally in kitchen appliancesVisionary leader with a track record of motivating and guiding high-performing teamsBalanced creativity and project management skillsDetail-oriented, proactive, and adaptable in fast-paced environmentsProficient in Microsoft Office, Power BI, Google AnalyticsIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:Email your resume in Word to:amanda.sciarretta@jobalert.creativecircle.comPlease do NOT change the email subject line in any way. You must keep the JobID: : AS34-1842738 -- in the email subject line for your application to be considered.*Amanda Sciarretta - RecruiterFor Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This job was first posted by Creative Circle on 02/27/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.Creative Circle is an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved. https://www.eeoc.gov/eeo-policy-statement