Essential Duties and Responsibilities:

• Conceptualize, design and/or spearhead the development of collateral, merchandising, displays & exhibits, sales enablement tools, presentations, key messaging, digital marketing, print advertising, video production, photography and promotions.

•     Provide design guidance to internal marketing team and manage outside agencies, design firms and freelancers to create, leverage and re-purpose theme-setting designs and creative work.

• Develop sales tools, promotions and programs to effectively promote products and capabilities and drive revenue growth across all market segments.
• Promote uniformity and consistency with Palram's global brand standards in all marketing materials.
• Provide design and messaging support for automated marketing programs, emails, social media, website/landing pages, and lead generation efforts to ensure flow of qualified leads for business unit's sales team and tracking/measuring results.
• Work collaboratively with sales and other marketing team members to align marketing initiatives with business unit goals, and content/messaging with intended target audiences.
• Manage trade show/event strategy - booth design, messaging, product focus, and support materials.
• Maintain awareness of competitors' marketing activities.
• Participate in sales activities to deepen understanding of customer base and present ideas for greater market penetration via joint sales calls and sales meetings.
• Develop relationships/partnerships with industry OEMs, distributors, end users, etc to gain product feedback and market insights.
• Provide creative support to other internal departments as required.

•     Stay up-to-date on new design trends, software, and platforms.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.  

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, with 7--10 years of experience in roles spanning graphic design, product marketing, brand development, and sales support.
• Exceptional layout and design skills with meticulous attention to detail and accuracy. Extensive hands-on experience with Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop).
• Proven ability to translate business objectives into visually compelling marketing materials that drive engagement and results.
• Strong organizational and project management skills with the ability to manage multiple projects, meet tight deadlines, and allocate resources efficiently
• Thrives in a fast-paced, team-oriented environment, working cross-functionally and managing external vendors to deliver high-impact materials on time and within budget.
• Experience in photography, photo editing, and managing professional photographers. Video production skills are highly preferred, including familiarity with Adobe Premiere Pro and working with videographers.
• Experience in designing trade show booths and/or product displays
• Familiarity with AI-powered tools to improve workflow efficiencies and optimize creative production.
• Experience in both B2B and B2C marketing strategies.
• Strong understanding of print production processes
• Occasional travel may be required for trade shows, customer and/or vendor visits.
• Standard work hours are 8:30 AM -- 5:00 PM, with additional hours as needed to meet deadlines.
• Candidates must provide examples of past creative work and marketing campaigns showcasing their expertise and impact.

Additional Experience that would be considered a plus:

• Experience in automated marketing tools
• Experience in marketing to a distribution network (one-step/two-step) and/or direct to consumer
• Knowledge of plastic fabrication processes (ie routing, cutting, v-groo ing, thermoforming.