Company Overview

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid®, Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®. Newell Brands is committed to enhancing the lives of consumers around the world with planet friendly, innovative and attractive products that create moments of joy and provide peace of mind.

Job Overview

The Home Fragrance Loyalty Associate Manager is responsible for supporting the strategic planning and tactical execution of our Loyalty efforts. Responsibilities include growing loyalty membership and increasing retention and LTV of our members, balancing brand building and revenue generating loyalty initiatives, and reporting performance to the organization. The loyalty efforts will support the growth of our Yankee Candle, WoodWick, and Chesapeake Bay Candle brands.

The successful candidate must work collaboratively across multiple cross-functional teams, driving new member sign up in stores, scaling the program in collaboration with the brand team, and partnering with the technology team to enhance the experience, and many others.

This position is located in Hoboken NJ, or Norwalk CT, with an expectation to travel monthly to the Home Fragrance office in South Deerfield, MA.

Responsibilities:

• Responsible for owning a strategic & consumer insight driven loyalty program, driving a best-in-class program in the market (sampling, gamification, rewards, app, exclusives, first to markets, etc.)

• Manage the day-to-day operations of the Yankee Candle Rewards program, including enrollment, communication, segmentation, rewards fulfillment, and reporting.

• Develop, forecast and execute all loyalty campaigns; includes managing offer development and cadence, audience segmentation, and ensuring a reliable, consistent delivery of the Fragrance Family Rewards experience.

• Partner with analytics team to evaluate effectiveness; propose new tests and refine audience segments

• Influence broader marketing and promotional calendar by coordinating successful participation with Brand, CRM, Owned Channel Team, and others to elevate loyalty engagement.

• Focus on deepening the emotional connection our consumers have across Home Fragrance brands through creating meaningful and unique experiences at every relevant touchpoint.

• Partner with 3rd party Loyalty vendor to elevate the program, understanding the vendor’s product roadmap and influencing roadmap where gaps exist.

• Support loyalty program strategic activation efforts to support commercial activities and drive high-quality customer acquisition, long-term member development, LTV growth and retention.

• Understand loyalty purchase drivers, trip missions, shopper need states, etc. and liaise with Owned Channels XF teams on executional strategies.

• Provide perspective on omni-channel loyalty engagement behaviors (e.g. site to store, store to site, etc.) and how we can capitalize on them, to drive long-term program strategy and growth.

• Leverage strong project management skills including the ability to manage multiple projects simultaneously under tight deadlines and the ability to prioritize and resource projects effectively.

• Regularly report on loyalty program growth, engagement, strength of new programs, and upcoming enhancements.

• Stay abreast of industry trends and best practices, and benchmark against competitors and other relevant brands.

• Manage the loyalty program budget and resources, and ensure compliance with legal and ethical standards.

• Act as the marketing liaison with Customer Service, notifying them of any program changes or necessary revisions in Customer Service policy

Qualifications:

• Bachelor’s degree, preferably in business, marketing, finance, and/or analytics.

• 3+ years of brand management, CRM & loyalty marketing.

• Experience in and passion for loyalty marketing, rewards programs and customer experience.

• Advanced analytical skills and computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.)

• Team oriented, with strong project management skills and proven ability to lead and drive programs.

• Able to thrive in a dynamic, entrepreneurial, fast-paced, continuous improvement environment.

• Exceptional analytical and critical thinking skills including a pro-active approach.

• The ability to generate positive direct relationships with internal and external business partners.

• Superb communication skills, oral and written, as well as strong presentation skills.

• Creative and strategic thinker with talent for developing novel solutions to meet business needs.

• Must be able to link business objectives with winning growth strategies.

• Convey complex issues with excellent communication and presentation skills.

_

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.