

Job Information
The Hershey Company Senior / Associate Manager, Reese's Brand Equity & Activation Marketing in Hershey, Pennsylvania
Job Location: Hershey, PA Hybrid role The Senior / Associate Manager, Reese’s Brand Equity & Activation Marketing will have responsibility for specific projects and activities in support of our mighty Reese’s brand, including media, creative, design, and program/innovation activation and tracking. The job requires strategic skills, leadership, and a developed set of marketing and general management skills that can translate into successful short and long-term sales, profit, and share results. * The Senior / Associate Manager, Reese’s Brand Equity & Activation Marketing must be effective at:* • Developing and presenting recommendations to management • External and internal analytical assessments of the business environment, competitors, customers and market trends, and implications to their business • Overall business knowledge and holistic general management approach • Demonstrated leadership skills to drive coordination with other functional areas • Leading cross-functional teams to commercialize innovation, promotions, design changes, media, etc.) • Partner with our Sales organization to develop sales communications • Strong verbal and written communicator to wide breadth of audiences • Learning agility * Requirements* • At least 3 years of progressive experience in marketing, brand management, or product management in the consumer-packaged goods industry, preferably in a food category #LI-AM1 The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).