The Arrow Financial Corporation Family of Companies is seeking dynamic, authentic individuals to join our amazing team! Currently, we are looking for an experienced professional to join our Marketing team as:

Content Marketing Professional

This opportunity may be perfect for you if you have experience in:

Digital content management platforms

Exceptional writing and editing skills

Microsoft Office Suite programs

About this position:

Supports the Communications and Marketing function by crafting content that promotes the Company’s brands, value proposition, and products/services for our website, email, digital banking platforms and sales materials. This results-oriented role is responsible for all aspects of content creation including, writing and editing, planning and content calendar management, and project management. Utilizes metrics to understand how content performs and to identify areas for optimization, with the ultimate goal of growing our business.

Essential Job Functions:

Facilitate a high degree of departmental crossover to build a variety of types of content and copy for all marketing messages.

Develop content for both digital (website, email, blog, etc.) and traditional (signage, ads, white papers, etc.) marketing to clearly deliver complex messages and promote our products and services to audiences through deep understanding of the customer segments, product lines, delivery channel needs and brand voice.

Own content and editorial calendars and utilize a variety of content management platforms to schedule and deploy messaging.

Execute multi-faceted projects and serve as front-line quality control while delivering timely work for multiple business lines.

Collaborate with third parties to develop and deliver traditional and digital materials that support our content plans.

Review and edit content developed by agencies, vendors, and/or other internal teams.

Expand depth of the Marketing Department, serving as backup to other roles as needed.

What you will need to thrive in this role:

In addition to your work and life experiences, as well as your passion and excitement for the profession, you would benefit from having:

Education/Certifications:

Bachelor’s degree in marketing, communications or related experience required.

6 years of experience in marketing or content development and management required.

Skills/Knowledge:

Exceptional writing and editing skills; proven ability to comprehend and convey complex information quickly and clearly

Strong understanding of communication strategy and ability to tailor content based on audience, message, medium, timeliness, and call to action

Robust project management and organizational skills including content calendar creation

Ability to communicate results to internal stakeholders while showing content’s value add

Proficiency in digital content management platforms (social, website, etc.); knowledge of Adobe Creative Suite a plus

Ability to work independently and as part of a collaborative team

Proven time management skills, ability to adjust priorities and handle multiple tasks while paying attention to detail and meeting deadlines

Fluency in a second language (reading and speaking) a plus

Experience working in financial services a plus.

Other:

Availability to work evenings and weekends as needed; ability to travel within our Company’s footprint.

What we will bring to the table:

We believe in investing in our employees and helping them grow their career with us. We offer a pleasant, inclusive work environment, career development opportunities, and competitive compensation. Through our total rewards program, we offer a comprehensive benefits package featuring:

Competitive compensation including potential bonus and incentives as well as paid vacation, sick time, and holidays

Medical, Dental, and Vision Insurance and Flexible Spending Plan

Multiple retirement plans including: 401(k), Pension, and Employee Stock Ownership

Education and Tuition Reimbursement

Employee Assistance Program for our employees and their immediate family members

We are an Equal Opportunity Employer. Our employment decisions are made without regard for: race, color, religion, national origin or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status, or any other characteristic protected by law.

As a multi-bank holding company, Arrow Financial Corporation has over $4 billion in assets. Through our subsidiaries we provide a broad range of banking and insurance services across northeastern New York, including online and mobile banking, wealth management, money market and deposit accounts, and mortgage, consumer and commercial loans.

We are committed to delivering value for our shareholders, our customers, and our communities. Our conservative business model and strategy of steady growth have resulted in many recognitions from the nation’s leading publications and bank-rating firms.

The salary range for this position is $60,406 - $65,000 annually commensurate with experience and education.

Additional compensation may be earned through the Company’s incentive programs, subject to individual and company performance.

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