We are seeking a dynamic and results-driven Marketing Manager to lead marketing efforts across our news organization. The position will help drive, direct, and manage - in conjunction with the Senior Director Acquisition & Retention Marketing - the marketing and brand strategy for News 12 and all of its digital and related properties. The ideal candidate will have experience in the linear television and/or OTT space, digital marketing, brand management, and audience growth, and will be responsible for developing, implementing, and optimizing marketing campaigns that drive tune-in, acquisition and retention. The Marketing Manager will work closely with the newsrooms, editorial, data & analytics, sales, and senior management to elevate the brand and expand our reach across multiple platforms.

• Develop and execute marketing strategies that promote News 12 and its related properties.
• Manage marketing campaigns across owned & operated assets, partner platforms, digital, social, email newsletters, and paid advertising.
• Lead the development of marketing tactics from concept to execution including all on-air, digital, social and partner specific tactics.
• Write creative briefs, review and guide asset development with clear and constructive feedback and socialize deliverables for approvals.
• Collaborate with data & analytics team to analyze audience insights and trends to identify growth opportunities and improve marketing effectiveness.
• Work closely with editorial teams and newsrooms to ensure marketing efforts align with editorial goals and content.
• Coordinate marketing events and promotions within our communities.
• Work closely with Optimum marketing teams to identify mutually beneficial synergies and collaborations.
• Build and maintain partnerships with external agencies, influencers, and media outlets to amplify brand exposure.
• Oversee market research and competitive analysis to stay ahead of industry trends and audience preferences.
• Monitor and report on campaign performance, adjusting strategies to optimize results.
• Responsible for News 12 sales materials; create presentation materials, including campaign recaps and performance.
• Oversee marketing department budget, work with finance on monthly forecasts, ensure all spending is cost-effective and delivers measurable ROI.

• Bachelor's degree in Marketing, Communications, or related field.
• 8+ years of experience in marketing, with a focus on digital media and audience development.
• Experience in the news industry or with media companies is highly preferred.
• Excellent communication skills, both written and verbal.
• Proficiency in marketing analytics tools (Google Analytics, social media insights, etc.).
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Creative thinker with a data-driven approach to decision-making.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and Google (Docs, Sheets & Slides) suite of products. Experience with project management and AI platforms preferred.
• Must be able to travel between Newsrooms on a weekly basis.