Description

Robert Half Marketing & Creative is looking for a Digital Marketing Operations Manager for one of our clients in Charlotte, NC! This position is a 100% remote ongoing freelance opportunity!

Responsibilities:

• Lead the development and optimization of our marketing operations strategy, ensuring flawless execution across multiple platforms like email, SMS, digital, and voice/inside sales.

• Utilize HubSpot extensively for marketing automation, lead management, and reporting tasks.

• Drive the mapping and refining process of the customer journey, identifying crucial touchpoints to boost engagement and conversion rates.

• Design, implement, and analyze omnichannel marketing campaigns that align with our business objectives.

• Work closely with sales, product, and customer success teams to drive alignment and enhance lead nurturing strategies.

• Measure and report on key marketing metrics, providing insights and making recommendations for continuous improvement.

• Maintain data integrity and ensure compliance with marketing best practices and regulations.

• Leverage your expertise in Bing, Content Management System (CMS), CRM, Facebook Insights, Google Ad, Advertisements, Analytics, Blogging, Brand Awareness, Campaign Planning, HubSpot, Omnichannel marketing, Digital Marketing, Integrated Marketing Campaigns, Marketing Campaign, Online Marketing Campaigns, Customer journey, Customer Journey Mapping, and Email Marketing to drive successful marketing operations.

Requirements • Strong proficiency in Bing and Google Ads for effective online advertising

• High-level competency in Content Management Systems (CMS) for efficient web content handling

• Demonstrated experience with CRM platforms for customer relationship management

• Proficiency in Facebook Insights to monitor and optimize social media campaigns

• Solid understanding and application of Analytics for data-driven decision making

• Proven experience in blogging to enhance brand awareness and visibility

• Demonstrated expertise in campaign planning and execution

• Proficiency in HubSpot for inbound marketing, sales, and customer service

• Strong understanding of omnichannel marketing strategies

• Extensive knowledge in digital marketing, including SEO and SEM

• Experience in planning and executing integrated marketing campaigns

• Ability to develop, execute, and monitor marketing campaigns

• Experience in planning and managing online marketing campaigns

• Strong understanding of the customer journey and the ability to map it effectively

• Proven experience in email marketing, including automation and personalization Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .