Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
When you join VerizonVerizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
As the Senior Manager of Marketing Activation - Local & Segments - your role within the CMO organization, will support a newly formed division of the Verizon Consumer Group focused on key growth segments as well as priority local markets throughout the US. Those key segments include but are not limited to: Latinos, African Americans, Young Adults and more. The ideal candidate will have experience working in a highly matrixed organization and driving growth to meet our business objectives. It will be critical for this individual to create great relationships through the org, have a positive attitude and a desire to contribute to and help to cement the thriving culture of our organization.
Responsibilities include:
Support, develop and execute consumer marketing activation strategies to help reach marketing and business goals, specifically focusing on local markets and key segments.
Create a vision and strategic plan that yearly and quarterly local GTM strategies and narratives that complement national efforts to deliver on key business/marketing objectives.
Develop a deep understanding of and ability to communicate rationale behind localized activation tactics and their corresponding messaging as it pertains to driving traffic in specific markets.
Manage end-to-end development of marketing communications plans, from strategy & brief creation to go-to-market tactical plans.
Understand the competitive landscape and driving actions with agility.
Fully accountable to marketing performance kpis and business results, with an eye on continual optimization to improve impact and efficiencies.
Work cross functionally and with multiple stakeholders, ensuring alignment for successful marketing initiatives.
Identifying patterns and establishing best practices and processes for future efforts.
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Bilingual: Spanish & English
- Strong interpersonal/relationship building skills
Understanding regional and local market dynamics
Have worked with key segments (including Latino & African American)
The ability to be agile and innovative with actions to improve our speed to and impact in market
Executive presence - ability to present, sell and stakeholder with poise & professional maturity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $114,000.00 and $212,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.